Co- branded event

Co- branded event

Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising during the past few years. You've probably been on a road trip and come across a McDonald's or Subway paired with a service station. That's co-branding. When properly done, it's simply a business strategy that makes sense.

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