Get the right stickiness! Online technology has unlocked a whole new communications age – the web, e-commerce and multimedia are already essential marketing weapons for the ambitious business. This has given a whole new dimension to the role of an advertising agency. No longer should companies simply have a website, they should make sure it is a credible one and performs for them. This of course not only means the design has to be extremely accessible, intuitive interface, easy to navigate through, impactful (online users make up their minds at the blink of an eye), but also the information has to be up to date. As an advertising agency, we understand the significance of using online as a strong medium to reach out. The art of managing the online presence is packaged as a strategy offering at Screen CPL.